Case Studies
Filtered by topic.
Filter by tag
AI customer experience data enrichment data science monetization prioritization product management ranking relevancy search search ranking search relevance strategy
-
Search Monetization Strategy and Sponsored Ranking in a B2B Parts Marketplace (PartsTech)
I led search monetization strategy at PartsTech across sponsored ranking, supplier visibility, and monetization reporting. The goal was to grow advertising revenue in a way that fit a trust-sensitive search experience. I worked through the ranking and marketplace tradeoffs with engineering, business stakeholders, and suppliers, and built a monetization model that boosted already relevant results…
-
Behavioral Ranking for Automotive Parts Search (PartsTech)
I led product work at PartsTech to introduce behavioral ranking into search using add-to-cart and purchase signals tied to vehicle and query context. The goal was to improve result ordering so search reflected what customers actually choose in real repair workflows, not just static relevance rules. We launched the ranking change behind an A/B test…
-
Modernizing Kroger Search from Lexical to Semantic and Learning-to-Rank
Summary I led a search modernization program at Kroger that combined platform strategy, cross-functional execution, and relevance science. We moved from a primarily lexical search system to semantic retrieval and learning-to-rank, while also rebuilding the analytics and experimentation foundation needed to scale decision-making. The program improved conversion and search engagement, and it also changed how…