Case Studies
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Search Monetization Strategy and Sponsored Ranking in a B2B Parts Marketplace (PartsTech)
I led search monetization strategy at PartsTech across sponsored ranking, supplier visibility, and monetization reporting. The goal was to grow advertising revenue in a way that fit a trust-sensitive search experience. I worked through the ranking and marketplace tradeoffs with engineering, business stakeholders, and suppliers, and built a monetization model that boosted already relevant results…
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Behavioral Ranking for Automotive Parts Search (PartsTech)
I led product work at PartsTech to introduce behavioral ranking into search using add-to-cart and purchase signals tied to vehicle and query context. The goal was to improve result ordering so search reflected what customers actually choose in real repair workflows, not just static relevance rules. We launched the ranking change behind an A/B test…